PrimeLash Mascara for Older Women – Volumizing, Long-Stay, Hypoallergenic
Discover the breakthrough mascara meticulously developed for mature women. PrimeLash combats thinning, short lashes with a volumizing, hypoallergenic formula that delivers intense length and definition in just two clean coats, while nourishing your natural lashes.
Why PrimeLash Works
- Magic Wand Design: uniquely shaped to comb, separate, and lift thin, tiny lashes without tugging, even with hand tremors. No clumps or smudges.
- Vitamin-Enriched Growth Serum: a nutrient-infused formula that acts as a lash booster, enhancing natural growth while being non-drying and pH balanced.
- Hypoallergenic & Gentle: specifically formulated for sensitive eyes and mature lashes, ensuring comfort and zero irritation.
- Long-Wear, Easy Removal: provides all-day, smudge-proof wear but removes effortlessly with zero lash breakage.
- Visible Results in Two Coats: achieves thick, defined, lifted lashes that create a youthful, wide-awake look.
Developed for Mature Lashes
Unlike standard mascaras, PrimeLash was co-created with over 1,200 women over 50 to directly address the unique challenges of aging lashes. As lashes naturally become finer and shorter, this formula provides the buildable volume and sustainment they need without damage. It’s the clean, caring solution for your most beautiful, natural-looking lash transformation.
by Betty Thompson
Finally a mascara that works for me! Hypoallergenic, volumizing, and stays all day without smudging. My lashes look fuller and defined. Best purchase ever.
by Barbara Smith
I’m 72 and have very sensitive eyes. This mascara is hypoallergenic and truly volumizing. It doesn’t flake and lasts all day. Best I’ve tried!
by Patricia Miller
Finally a mascara that doesn’t irritate my eyes! The volume is impressive and it really lasts. Only downside is it’s a bit hard to take off, but overall happy.
by Barbara Thompson
Finally a mascara that doesn’t clump and stays all day. My lashes look fuller and natural. Love it!
by Patricia Wilson
This mascara is gentle on my sensitive eyes and really adds volume to my thinning lashes. The only downside is it can be a bit hard to remove at night.
by Barbara Thompson
Finally a mascara that doesn’t irritate my sensitive eyes! The volumizing formula gives thinning lashes a nice lift. Lasts all day without smudging. Wish for larger size.
by Barbara Klein
Gentle on my sensitive eyes, this mascara gives great volume and lasts all day without smudging. A little tricky to remove, but I love it.
by Dorothy Miller
Finally a mascara that doesn’t irritate my aging eyes! The volumizing formula gives beautiful fullness, and it truly stays put all day without smudging. Highly recommend.
by Margaret O’Brien
Finally a mascara that doesn’t irritate my sensitive eyes or smudge. It gives my thinning lashes nice volume without clumps. Stays all day and removes easily. Highly recommend.
by Patricia Evans
Love that it’s hypoallergenic! My eyes are usually sensitive but this didn’t cause any irritation. The volume is impressive and it doesn’t smudge. Would be perfect if it were easier to remove.
by Patricia Wright
Love this mascara! It adds great volume without clumps, stays put all day, and the hypoallergenic formula doesn’t irritate my eyes. Only wish it were easier to remove.
by Eleanor Martinez
Finally a mascara that works with my sensitive eyes and thinning lashes. Great volume, no smudging. Only wish it came in a waterproof version.
by Margaret Chen
I’m 63 and this mascara is amazing! It doesn’t flake or smudge even after 12 hours. My lashes look fuller without looking fake. No irritation at all.
by Margaret Thompson
I was skeptical at first, but this mascara is amazing! It doesn’t smudge on my hooded eyes and lasts all day. My lashes look fuller without clumping.
by Susan Martinez
I love this mascara! It stays on all day without flaking and doesn’t irritate my sensitive eyes. My lashes look fuller and more defined.